Catalog Search Results
Author
Series
Publisher
FT Press
Pub. Date
©2009
Physical Desc
1 online resource (iv, 220 pages)
Language
English
Description
Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they're searching for " The truth about the search tax " The truth about competitive and network click fraud " The truth about testing and expansion The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine...
Author
Series
Publisher
New Riders
Pub. Date
©2009
Edition
2nd ed.
Physical Desc
1 online resource (xxiv, 262 pages) : illustrations
Language
English
Description
"A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!"--Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you're not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search...
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