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Author
Publisher
Wiley & Sons
Pub. Date
©2009
Physical Desc
1 online resource (xxvii, 244 pages) : illustrations
Language
English
Description
Practical applications for using social media to boost your business. Even todayâ??s most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to...
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