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Author
Publisher
Butterworth-Heinemann
Pub. Date
2000
Edition
2nd ed.
Physical Desc
1 online resource (xvi, 355 pages) : illustrations
Language
English
Description
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market...
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