Plan, Prepare, React, and Get Ahead Of Any Crisis- In Real Time! Your business or organization will face a crisis. That's a fact . Here's another : Thanks to social media, crises happen more often and accelerate out of control faster- much faster . So...what's your crisis communications plan? Don't have one? Let's fix that. Now . This book gives you a crisis communications blueprint that's fast, flexible, realistic, complete, and doable . You'll learn...

"With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. This book...

Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one-and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal...