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Author
Publisher
FT Press
Pub. Date
2013
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Tie customer-driven strategies to service operations and process management, and sharpen your focus on creating customer value throughout your entire service organization! This comprehensive, multidisciplinary reference thoroughly covers today's most effective theories and methods for managing service organizations, drawing on innovative insights from economics, consumer behavior, marketing, strategy, and operations management. Leading experts Cengiz...
Author
Publisher
FT Press
Pub. Date
©2013
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
With this hands-on study guide to accompany the reference on integrating the many disciplines that comprise service operations management, authors Haksever and Render help students master all aspects of the field. Fully aligned with Service Management , this workbook-style book includes chapter learning objectives, chapter summaries, chapter questions, reviews of key terms and concepts, additional cases and examples, discussion questions, and more....
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