As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see which will become the Emperor of Chocolate in China. Chocolate Fortunes offers the first inside look at the battle for China's newfound chocolate addiction....

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European...

By the late 1880s, the buffalo that once numbered in the tens of millions have been reduced to fewer than 1,000 and teeter on the brink of extinction. But a diverse and unlikely collection of Americans have started a few private herds in different locations--and for different reasons. In the early 1900s, their efforts grow into a movement that rescues the national mammal from disappearing forever.

Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented...

From the beginning of recorded time, Humanity has sought to understand the complex world within which we live, and over time, we have documented our belief systems and observations in a manner that offers future generations illumination.

This program features brand new location footage, spectacular filmed re-creations and expert analyses by leading Egyptologists, this program tells the story of the Kingdom on Ancient Egypt.

Find out about the race to build Paris' most famous landmark when two men vied to be the first to build a monument 1,000 feet tall. See how one man's vision transformed the Paris skyline, making the Eiffel Tower a global icon. Dramatic recreations, official renderings and personal correspondence tell the story.

Members of the Bhutto family in Pakistan and the Nehru-Gandhi family in India became visionary political leaders after their countries gained independence. However, the founders and descendants of these dynasties faced brutal opposition.

Norse religion was integral to Scandinavian life. A creation myth tells of primeval frozen wastes and sacred trees. The pantheon contained gods of war (Odin), sky (Thor), and fertility (Frey and Freya). The afterlife in Valhalla and other great halls was