As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see which will become the Emperor of Chocolate in China. Chocolate Fortunes offers the first inside look at the battle for China's newfound chocolate addiction....

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European...

Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented...

A documentary on the 25th bombing mission of the Memphis Belle, a B-17 in the US 8th Air Force.

"Over the course of seven decades Ralph Nader has been Corporate America's fiercest critic. Supreme Court Justice William Powell singled out Nader in his infamous memo as the ""single most effective antagonist of American business ... [the] target of his hatred ... is corporate power."" But now, in a book that will surprise both his fans and critics, Nader profiles a small group of CEOs who he believes performed extraordinarily well as business leaders...

"In Earmarked for Collision, award-winning writer, Chris Robinson (The Animation Pimp, Mad Eyed Misfits, Unsung Heroes of Animation), takes us on a tour of the history of collage animation, cataloguing the collage works of notable artists like Larry Jordan, Harry Smith, Stan Vanderbeek, Terry Gilliam, Janie Geiser, Martha Colburn, Lewis Klahr, Run Wrake, Lei Lei, Kelly Sears, Jodie Mack and many, many others"--

"Incorporating a broad range of economic approaches, Understanding Financial Crises explores the merits of various arguments and theories which have been used to explain the causes of financial crises. The book explores eight of these different explanations: under-consumption, debt accumulation, financialization, income inequality, financial fragility, tendency of rate of profit to fall, human behavior and global imbalances. The introduction provides...

"Financial advisor and founder of RUNWAY lifts up historically undervalued Black entrepreneurs and proves the worth of eschewing traditional venture capitalist for community-based investors and partners. Believe-in-You Money is a call to action to move away from extractive, individualistic, exploitative approaches to capital and entrepreneurship. It asks us to instead move toward transformational, restorative, regenerative, interdependent relationships,...

Featuring original interviews with mountain guides and climbers—including Jimmy Chin and Conrad Anker—this vivid and authoritative adventure history chronicles one of the least likely industries on Earth: guided climbing on Mount Everest.
Anyone who has read Jon Krakauer's Into Thin Air or has seen a recent photo of climbers standing in line to get to the top of Everest may think they have the mountain pretty well figured...