Catalog Search Results
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2013]
Edition
Second edition.
Physical Desc
1 online resource
Language
English
Description
An updated new edition of the comprehensive guide to better business forecasting Many companies still look at quantitative forecasting methods with suspicion, but a new awareness is emerging across many industries as more businesses and professionals recognize the value of integrating demand data (point-of-sale and syndicated scanner data) into the forecasting process. Demand-Driven Forecasting equips you with solutions that can sense, shape, and...
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2021]
Physical Desc
1 online resource (xxii, 245 pages) : illustrations.
Language
English
Description
"Helps companies understand the short-term changes in consumer demand patterns as a result of the digital economy, and COVID-19. Also, what is driving those changing consumer demand patterns (price, sales promotions, in-store merchandizing, epidemiological, economic and other related factors like unplanned events related to the pandemic crisis). Provides real case examples using real data, and how to apply advanced analytics and machine learning to...
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