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Author
Series
Publisher
John Wiley & Sons
Pub. Date
©2010
Physical Desc
1 online resource (315 pages)
Language
English
Description
Discover how to leverage the power of the Facebook community to achieve your business marketing goals. Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful...
Author
Series
Publisher
Wiley
Pub. Date
©2011
Physical Desc
1 online resource (xiv, 322 pages) : illustrations
Language
English
Description
Here's what you need to know about establishing your business on Facebook, developing an ad strategy, building targeted landing pages for your ads, getting and interpreting the results of your efforts, and much more.
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