Catalog Search Results
Author
Series
Publisher
FTPress Delivers
Pub. Date
©2011
Physical Desc
1 online resource ([7] pages).
Language
English
Description
"This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer's brand interaction and experience. Companies that succeed know how to carefully integrate corporate...
Author
Series
Publisher
FTPress Delivers
Pub. Date
©2011
Physical Desc
1 online resource ([18] pages) : illustrations.
Language
English
Description
"This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Use "experience mapping" to create products, services, and experiences your customers will be truly passionate about!"--Resource description page.
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