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Author
Series
Publisher
Chandos Publishing
Pub. Date
2011
Physical Desc
1 online resource (xv, 228 pages) : illustrations
Language
English
Description
Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by no understanding of the cultural differences between the Chinese and Western...
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