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eMagazines (current and back issues) can be read online or downloaded. Apps available (Android™, Apple®, Fire) but not required. Titles include Consumer Reports, Newsweek, Kiplinger's Personal Finance, and many others.
Author
Publisher
Academic Press
Pub. Date
2015
Edition
2nd ed.
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
The focus of this book is on technology ventures - how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as ""entrepreneurial method"" and ""lean startup, "" emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring...
Author
Publisher
Academic Press
Pub. Date
©2010
Physical Desc
1 online resource (xxvii, 562 pages) : illustrations
Language
English
Description
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running. * rich in case studies,...
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