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Author
Publisher
Pearson
Pub. Date
[2014]
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
This new business analytics case study challenges readers to help a successful e-commerce startup use IPO funding to extend its niche leadership into new ventures, dissuade online competitors, and move long-time "bricks and mortar" shoppers online. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret...
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