With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa's businesses have learned about succeeding on the continent ... shows how global companies...

"This Element is an excerpt from Africa rising: how 900 million African consumers offer more than you think (ISBN: 9780132339421) by Vijay Mahajan. Why Africa's economic future is brighter than ever: high growth rates, unique demographics, new opportunities. With the world's fastest growing birthrates in the world, Africa is growing younger every day--creating opportunities in education, entertainment, sports, and youth-focused advertising"--Resource...

This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats. The surprising numbers: why Africa is a larger market than you ever realized. If Africa were a single country, according to World Bank data, it would have had $978 billion total gross national income in 2006. This places it ahead of India as a total market. Africa...

This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (9780132339421) by Vijay Mahajan. Available in print and digital formats. Discover Africa, the world's fastest-growing cellphone market--and learn how those cellphones are creating a foundation for breakthrough growth. There are now more than 130 million Africans with cell phone subscriptions, and it is the fastest growing mobile phone market...