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Author
Publisher
McGraw-Hill
Pub. Date
[2015]
Edition
Revised and expanded second edition.
Physical Desc
1 online resource
Language
English
Description
The New York Times and USA Today bestseller?updated to bring you up to speed on the latest social media sites, features, and strategies From one of the world's leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the Likeable Social Media . Dave Kerpen is CEO of Likeable Local and Likeable Media, which has won two WOMMY awards from the Word of Mouth Marketing Association...
Author
Publisher
McGraw-Hill Education
Pub. Date
[2019]
Edition
Revised and expanded third edition.
Physical Desc
1 online resource (xvii, 296 pages) : illustrations (some color)
Language
English
Description
Harness the power of social media to attract new customers and transform your business!More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy...
Author
Publisher
McGraw Hill-Ascent Audio
Pub. Date
2011.
Edition
[First edition].
Physical Desc
1 online resource (1 sound file (7 hr., 23 min.))
Language
English
Description
The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise....
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