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Author
Publisher
Butterworth-Heinemann in association with the Institute of Management
Pub. Date
1999
Physical Desc
1 online resource (113 pages) : illustrations
Language
English
Description
Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation...
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