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Author
Publisher
MIT Sloan Management Review
Pub. Date
2014.
Edition
1st edition.
Physical Desc
1 online resource (8 p.)
Language
English
Description
Most managers know that listening to customers makes good business sense. Businesses have much to gain from actively seeking and encouraging customer participation, which the authors define as getting customers to provide constructive suggestions and share their ideas on how to shape product and service offerings. Yet many companies only pay lip service to this idea. Rather than encouraging customers to share their views about the company and its...
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