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Author
Publisher
Jossey-Bass
Language
English
Formats
Description
"A different way of discovering and developing the best business ideas. Jack Welch once said, 'Someone, somewhere has a better idea.' In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking...
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