"Corporate Explorer tells the story of how managers defy conventional wisdom to lead radical innovation from inside corporations. The positive reception to the publication of Corporate Explorer demonstrates the demand for practical resources to support managers building new businesses inside existing organizations. Managers in a wide range of companies, large and small, see the opportunities to leverage digital technologies to drive disruption growth....

Una imagen vale más que mil palabras y esto no es sólo un dicho. Una imagen impacta, capta, inspira, seduce, se hace viral ... pero también explica, define y demuestra. Por eso, es mucho mejor mostrar una idea con dibujos e ilustraciones que intentar explicarla con palabras. El libro de la comunicación visual te enseñará el poder infinito de la imagen y podrás conseguir que incluso conceptos abstractos y complejos parezcan concretos,...

In this episode of the Power Skills Project, Adam interviews Nishant Raj about his journey as an intrapreneur. Nishant is an agile practitioner focused on data-driven innovation in manufacturing. His passion is around bridging the adoption of Web 3.0 to solve relevant manufacturing and supply chain problems. Nishant has been practising intrapreneurship in his previous roles before very recently taking the plunge and striking out on his own. In this...

The best of Clayton Christensen's seminal work on disruptive innovation, all in one place. No business can afford to ignore the theory of disruptive innovation. But the nuances of Clayton Christensen's foundational thinking on the subject are often forgotten or misinterpreted. To achieve continuing growth in your business while defending against upstarts, you need to understand clearly what disruption is and how it works, and know how it applies to...

"Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking....

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect...

Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running...