Catalog Search Results
Author
Publisher
AMACOM, American Management Association
Pub. Date
[2014]
Physical Desc
1 online resource
Language
English
Description
In this groundbreaking book on sales creativity, readers will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking. Packed with real-life examples and powerful principles.
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