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Author
Publisher
Rockport Publishers
Pub. Date
©2010
Physical Desc
1 online resource (208 pages) : illustrations
Language
English
Description
"Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of this book is to examine how best to establish the key emotional attributes of a brand - the critical first analysis so necessary to successfully creating a strong brand with staying power. The purpose of Go...
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