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Author
Publisher
McGraw-Hill
Pub. Date
[2015]
Physical Desc
1 online resource
Language
English
Description
Whether youre a small business with limited resources; an established company using a traditional business model; or a hungry start-up who wants a bigger bang for your buck; this comprehensive guide provides a wealth of membership-building options to suit every need. --
Author
Publisher
McGraw-Hill Education
Pub. Date
2020.
Physical Desc
1 online resource (xii, 238 pages) : illustrations
Language
English
Description
Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay-and if you want to compete for the long run, you need to join it. Strategy...
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