Catalog Search Results
Author
Publisher
Data Science Salon
Pub. Date
2020.
Physical Desc
1 online resource (1 streaming video file (19 min., 56 sec.))
Language
English
Description
"With the enrichment of video content on the Internet, the market of digital advertisement grows faster in recent years. However, due to the large scale and complexity of different platforms, more and more problems such as brand safety issues and insecure contents appear. Bruce is going to talk about how these problems attracts brands' attention and how Zefr built a machine learning product to address these issues."--Resource description page
Author
Publisher
John Wiley & Sons
Pub. Date
[2015]
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age...
6) Millennials with kids: marketing to this powerful and surprisingly different generation of parents
Author
Publisher
AMACOM, American Management Association
Pub. Date
[2015]
Language
English
Formats
Description
While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers...
Author
Publisher
McGraw Hill
Pub. Date
[2021]
Edition
Completely updated and expanded second edition.
Physical Desc
1 online resource
Language
English
Description
"Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal...
Author
Publisher
McGraw-Hill Education
Pub. Date
[2016]
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Demonstrating the brilliant reverse-engineering model of getting customers first and developing products later; this book breaks down the business-startup process into six steps; making it simple for you to visualize; launch; and monetize your own business. --
Author
Language
English
Formats
Description
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving...
Author
Publisher
McGraw Hill
Pub. Date
[2023]
Edition
Second edition.
Physical Desc
1 online resource (xvi, 348, xxiv pages) : illustrations
Language
English
Description
"From the "godfather of content marketing" this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach which includes everything from blogging to YouTube videos to social media is the core of most organizations'...
12) Meatball sundae
Author
Publisher
HighBridge Audio
Pub. Date
2009
Physical Desc
1 online resource (1 audio file)
Language
English
Description
The definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't.
Author
Publisher
McGraw-Hill Education
Language
English
Formats
Description
"How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing - One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about."--Publisher....
Author
Publisher
Wiley
Pub. Date
2013.
Physical Desc
1 online resource
Language
English
Description
How to compete in the right space for greater profitability and growth. The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identify--until now. Compete Smarter, Not Harder explains how to prioritize market...
Author
Publisher
AMACOM, American Management Association
Pub. Date
[2013]
Language
English
Formats
Description
"With more than 80 million in their ranks, the Millennials (aka Generation Y)--born between 1977 and 1995--are the largest generation in American history, outnumbering Generation X by far, and even the Baby Boomers by 1 million. Their direct buying power is estimated at $200 billion, and their indirect buying influence at least double that--and now their oldest members are entering their peak earning and spending years. It's time for anyone seeking...
Author
Series
Publisher
MITP Verlags GmbH & Co. KG
Pub. Date
2017.
Physical Desc
1 online resource
Language
Deutsch
Description
Strategie entwickeln, Content planen, Zielgrupper erreichen Ziele richtig definieren und Strategie entwickeln als Basis für den gesamten Content-Marketing-Prozess Marke stärken und Kunden entlang der gesamten Customer Journey aktivieren Zahlreiche Beispiele, Praxis-Tipps, Checklisten und nützliche Tools Content Marketing stellt den Kunden in den Mittelpunkt aller Aktivitäten. Dabei vermitteln gezielt geplante Inhalte zwischen dem Angebot des...
Author
Series
Publisher
John Wiley and Sons
Pub. Date
2017.
Physical Desc
1 online resource.
Language
English
Description
Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy, ' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. --
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