A quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope. Leal came to the US penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch...

"Berlin 1945. Following the fall of the Third Reich, drug use-long kept under control by the Nazis' strict anti-drug laws-is rampant throughout the city. Split into four sectors, Berlin's drug policies are being enforced under the individual jurisdictions of each allied power-the Soviet Union, Britain, France, and the US. In the American zone, Arthur J. Giuliani of the nascent Federal Bureau of Narcotics is tasked with learning about the Nazis' anti-drug...

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European...