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Author
Series
Great Courses volume 53
Language
English
Description
You've mastered segmentation, targeting, and positioning. Now learn how to grow and increase your sales using the 2x2 Ansoff matrix-one of the most powerful ideas in marketing. In the process, you'll learn piercing insights into the interactions between customers (current and new), product development, diversification, and more.
Author
Series
Great Courses volume 6
Language
English
Description
Netflix's ultimate domination of the video rental market is a classic example of disruptive innovation: a serious threat to traditional business-and often the hardest to respond to.
Author
Series
Great Courses volume 2
Language
English
Description
Five essential forces shape any business strategy, and together, they create a framework that can help you better make key strategic choices. Central to this discussion of these five strategic forces: Apple's meteoric rise to the top of the market.
Author
Series
Great Courses volume 14
Language
English
Description
Production operations are the greatest value-adding activity in all of business. Whether you're making the product yourself or through others, explore the decisions involved in successful production operations, and get a glimpse at developments to look for in the future, including 3-D printing and reshoring.
Author
Series
Great Courses volume 13
Language
English
Description
What exactly is operations management, and how can you make it work to your advantage? Turn your attention to operational capabilities: the composite of processes, people, and technology that helps you execute your strategy. Observe a case study featuring both production operations and service operations.
Author
Series
Great Courses volume 22
Language
English
Description
Obliterate the assumption that all business is good business. Instead, come up with more precise numbers that show how different customers affect your business by understanding the contribution margin.
Author
Series
Great Courses volume 58
Language
English
Description
Add to your marketing toolkit some of the principles and strategies of an effective communications plan, with a look at some successful (and unsuccessful) ad campaigns, including the California Milk Processor Board's famous Got Milk" campaign. Also, get tips on how to command consumers' attentions without turning them off.
8) Critical Business Skills for Success: Finance and Accounting: Understanding the Time Value of Money
Author
Series
Great Courses volume 31
Language
English
Description
Begin your focus on finance with an insightful look at the time value of money. Along with basic concepts and terminology (including risk and present/future value), you'll learn about the five types of cash flows that should be in the business student's toolkit, including lump sums, annuities, and perpetuities.
Author
Series
Great Courses volume 23
Language
English
Description
Among the most pervasive developments in business organization over the past few decades is supply chain management. Learn how this discipline, a higher order of operations management, uses your network of suppliers and customers to achieve maximum effectiveness and help you better leverage your company's supply chain.
Author
Series
Great Courses volume 50
Language
English
Description
The first question in developing a strong marketing strategy is figuring out who your customer is. That's where the tools of market segmentation come in. In this lecture, learn the basic principles that underlie solid segmentation analysis-whether you're working with the best market data available or (as can be the case) imperfect data.
Author
Series
Great Courses volume 24
Language
English
Description
Professor Goldsby introduces you to the hottest topic in modern business: risk management. How can you overcome perilous situations, or dampen their effects? What are common internal and external risks to an organization? And how will tools like the Failure Mode and Effects Analysis help you identify and prioritize them?
Author
Series
Great Courses volume 19
Language
English
Description
Logistics are responsible for ensuring that the right products are available in the right quantities at the right time to meet customer expectations. Professor Goldsby introduces you to three key aspects of logistics, including its role in providing reach" and the movement, storage, and technology used to meet customer requirements.
Author
Series
Great Courses volume 27
Language
English
Description
Income statements are the statements most widely cited in popular business news. First, learn how income is measured under general accounting principles. Then, explore how income statements are organized to reflect everything from revenue to operating expenses. Finally, examine four questions everyone reviewing an income statement should ask.
Author
Series
Great Courses volume 39
Language
English
Description
What does it take to cultivate great working relationships? The answer: emotional intelligence. Learn how developing emotional intelligence can have a powerful impact on your ability to work well with others. Along the way, you'll learn about different types of workplace relationships, including strained working relationships and non-working relationships.
Author
Series
Great Courses volume 52
Language
English
Description
Many products fail because marketers fail to communicate their true value. Here, Professor Hamilton takes you step-by-step through the positioning process, designed to create and communicate value. Case studies you'll learn from include Volvo in the 1980s, the emergence of DVRs, and a Washington, D.C. bike-sharing program.
Author
Series
Great Courses volume 57
Language
English
Description
One of the most important decisions anyone in marketing will make is how to price your product and service. Here, Professor Hamilton reveals the information marketers use to settle on prices; how customers evaluate prices; and how price discrimination, price skimming, and price wars work.
Author
Series
Great Courses volume 49
Language
English
Description
One of the core tenets of successful marketing is understanding your customer. But often times, you aren't the customer you're marketing to. What can you do instead? Find out in this introductory lecture on Marketing 101, which also explores four types of value consumers seek: functional, monetary, social, and psychological.
18) Critical Business Skills for Success: Organizational Behavior: Lifelong Learning for Career Success
Author
Series
Great Courses volume 48
Language
English
Description
Because the average worker changes jobs between seven and 10 times, workplace relevance and career success depends on lifelong learning and professional development. Finish out this course with a pointed, inspirational discussion on the barriers toward lifelong learning in an organization-and how to finally overcome them for good.
Author
Series
Great Courses volume 18
Language
English
Description
Supply management is the one department that accounts for well over half of a company's total spend, and involves decisions that impact its long-term profitability. By examining fundamental questions about what to buy and how to select suppliers, you'll leverage effective supply management practices that can set you apart from the crowd.
Author
Series
Great Courses volume 45
Language
English
Description
Much of one's success in an organization depends on how well one manages conflict with others. Professor Longenecker guides you through two primary types of conflict and three levels where they occur. Then, he offers ways to avoid or better handle conflict using a powerful management model involving cooperation and assertiveness.
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