Catalog Search Results
Author
Publisher
Wiley
Language
English
Formats
Description
"The takeover of one of the most well-known and beloved American brands, second only to Disney in popularity, by a Belgian company actually controlled by Brazilians is a fascinating drama that went largely unreported in 2008, coming as it did in the midst of a economic crisis of unimaginable proportions. When the dust settles, there will be questions, if not curiosity in how it was pulled off and how Americans let one of their most treasured brands...
Author
Publisher
Chicago Review Press
Pub. Date
[2020]
Physical Desc
xvii, 285 pages : illustrations ; 23 cm
Language
English
Description
"The story of the world's most popular style of beer, from its humble birth in a far corner of the Austrian Empire in 1842 to its present dominance worldwide. Shattering myths about the style's origins and immediate parentage, this book shows how pilsner influenced everything from modern-day advertising and marketing to today's craft beer movement"--
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