Catalog Search Results
Series
Publisher
Publications International
Pub. Date
[2005]
Physical Desc
320 pages : color illustrations ; 25 cm.
Language
English
Description
More than 175 recipes that all start with a purchased cake mix. Includes recipes for layer and snack cakes, cupcakes, cookies and bars, as well as elegant special occasion and holiday desserts. Essential information about measuring, baking and storing desserts and treats as well as tips for decorating, garnishing and serving.
Author
Publisher
Palgrave Macmillan
Pub. Date
2009.
Physical Desc
xiv, 219 pages : illustrations ; 24 cm
Language
English
Description
"The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity"--Provided by publisher.
Author
Publisher
John Wiley & Sons
Pub. Date
[2013]
Edition
Fourth edition.
Physical Desc
x, 326 pages : illustrations ; 29 cm
Language
English
Description
Who are you? Who needs to know? Why should they care? Whether the goal is to revitalize an existing brand or launch a new one, this work offers a universal five-phase process for amplifying differentiation, fueling recognition, and building brand champions. It is a revised new edition of a toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, from design development through brand standards,...
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