Catalog Search Results
Author
Publisher
Portfolio/Penguin
Pub. Date
2011.
Physical Desc
214 pages ; 19 cm
Language
English
Description
"An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy...
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