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Author
Publisher
Pearson Education
Pub. Date
2015.
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors' 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging from Mars to Nissan, IHG to YUM! Brands. Larry Light and Joan Kiddon show how to drive value by successfully managing at the intersection of globalization, localization,...
2) Six rules for brand revitalization: learn the most common branding mistakes and how to avoid them
Author
Publisher
Pearson Education
Pub. Date
[2016]
Edition
Second edition.
Physical Desc
1 online resource (1 volume)
Language
English
Author
Publisher
Pearson Education Pub. as FTPress Delivers
Pub. Date
©2010
Physical Desc
1 online resource ([10] pages) : illustrations
Language
English
Description
"This Element is an excerpt from Six rules for brand revitalization: learn how companies like McDonald's can re-energize their brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Build a systematic Plan to Win for revitalizing your brand: stop playing "not to lose," and get your entire organization aligned for the win!"--Resource description page.
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