Catalog Search Results
Author
Series
Publisher
[FTPress Delivers]
Pub. Date
[©2010]
Physical Desc
1 online resource ([8] pages).
Language
English
Description
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Everything you need to know about crowdsourcing right now, to start using it for competitive advantage!The Web has connected nearly a billion people, amplifying all that individual...
Author
Series
Publisher
[FTPress Delivers]
Pub. Date
[©2010]
Physical Desc
1 online resource ([6] pages).
Language
English
Description
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How your customers can help you design better products and services than you could ever create by yourself! There's much to be said for tapping the collective wisdom of a community for product ideas. It gives customers a vested interest in the results and...
Author
Publisher
Pearson Education Pub. as FTPress Delivers
Pub. Date
©2010
Physical Desc
1 online resource ([9] pages)
Language
English
Description
"This Element is an excerpt from We are smarter than me: How to unleash the power of crowds in your business (9780132244794) by Barry Libert and Jon Spector. Discover today's crowdsourcing best practices--and avoid the dangers!"--Resource description page
Author
Series
Publisher
[FTPress Delivers]
Pub. Date
[©2010]
Physical Desc
1 online resource ([8] pages).
Language
English
Description
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How to build a crowdsourced, word-of-mouth sales and marketing operation that works! As P & G's Web site boasts, "Three billion times a day P & G brands touch the lives of people around the world." But the company has another, very different line of business....
Author
Series
Publisher
[FTPress Delivers]
Pub. Date
[©2010]
Physical Desc
1 online resource ([8] pages).
Language
English
Description
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Get your customers to help you build your brand, enhance your offerings, and broaden your base of buyers! There are several ways your company can tap the priceless desire of customers to expand your product or service base. Starting with MasterCard, a pioneer...
Author
Series
Publisher
[FTPress Delivers]
Pub. Date
[©2010]
Physical Desc
1 online resource ([9] pages).
Language
English
Description
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How Virgin Mobile and other leading-edge companies are driving new momentum through Internet crowdsourcing. GM has created a whole complex where you can go to a drive-in theater or tune-up shop and, oh yes, check out the Pontiac Solstice. At Dell's factory,...
Author
Series
Publisher
[FTPress Delivers]
Pub. Date
[©2010]
Physical Desc
1 online resource ([7] pages).
Language
English
Description
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How your customers can help you deliver higher-quality, lower-cost customer service! Every day, hundreds of online Cookshack customers sign onto its forums to ask and answer questions about its barbecue sauce, ovens, and cooking techniques. Companies like...
Author
Publisher
Pearson Education Pub. as FTPress Delivers
Pub. Date
©2010
Physical Desc
1 online resource ([7] pages)
Language
English
Description
"This Element is an excerpt from We are smarter than me: How to unleash the power of crowds in your business (9780132244794) by Barry Libert and Jon Spector. Our focus here is on the role of communities in manufacturing companies' products or content. The advantages over traditional business models are huge. At iStock, for instance, contributors create the product, deliver it in market-ready format, and even list it in the appropriate category. With...
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