Catalog Search Results
1) Marketing to Gen Z: the rules for reaching this vast, and very different, generation of influencers
Author
Publisher
AMACOM
Pub. Date
[2018]
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them.
Author
Publisher
AMACOM, American Management Association
Pub. Date
[2013]
Language
English
Formats
Description
"With more than 80 million in their ranks, the Millennials (aka Generation Y)--born between 1977 and 1995--are the largest generation in American history, outnumbering Generation X by far, and even the Baby Boomers by 1 million. Their direct buying power is estimated at $200 billion, and their indirect buying influence at least double that--and now their oldest members are entering their peak earning and spending years. It's time for anyone seeking...
3) Millennials with kids: marketing to this powerful and surprisingly different generation of parents
Author
Publisher
AMACOM, American Management Association
Pub. Date
[2015]
Language
English
Formats
Description
While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers...
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