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Author
Series
Publisher
University of Illinois Press
Pub. Date
[2017]
Physical Desc
xi, 252 pages : illustrations ; 23 cm.
Language
English
Description
First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes.
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