You can read every leadership book ever written, but practice is what turns abstract concepts into useful skills. Spodek walks readers through what to do and how to do it in an integrated and comprehensive progression of exercises designed to cultivate key abilities, behaviors, and beliefs through experience. He then provides exercises to help you accomplish the inner work and gain the social skills required for great leadership.

With today's marketplace changing at lightning speed, how can entrepreneurs spend the traditional several months perfecting their business plans and finding investors before finally launching their business? They can't! Because the truth is, the longer they take to launch their company, the more changes there will be in the marketplace—causing their business to be outdated before it even begins!Today's entrepreneurs must avoid the temptation...

"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"-- Provided by publisher.

The Essence of Managing: Henry Mintzberg appreciates that managers are busy people. So he has taken his classic book Managing, done some updating, and distilled its essence into a lean 176 pages of text. The essence of the book remains the same: what Mintzberg learned from observing twenty-nine managers in settings ranging from a refugee camp to a symphony orchestra. Simply Managing considers the intense dynamics of this job as well as its inescapable...

Shaw, a consultant specializing in organizational and team performance, delineates the practices of successful companies that foster the power of teams and embrace new approaches to teams and teamwork. He profiles Whole Foods, Pixar, Zappos, Airbnb, Patagonia, Netflix, and Alibaba, describing team commonalities that make them successful: fostering a shared obsession about their work, valuing fit in the company culture over experience, focusing on...

Based on the bestselling book True North, this guide enables leaders to identify their own unique "True North" through reflection and exercises that target the purpose of their leadership and help them develop authentic leadership skills. It will expand on and delve deeper into the exercises from True North and include illustrative stories and newly contributed perspectives from other leaders. This revision will: broaden the target audience beyond...

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers...

Uncover the extraordinary leader in you with straightforward exercises and advice from two of the world's foremost leadership experts. From the bestselling authors of The Leadership Challenge and over a dozen award-winning leadership books comes a new book that examines a question of fundamental importance: How do people learn to become leaders? Learning Leadership: The Five Fundamentals of Becoming an Exemplary Leader is a comprehensive guide to...

"A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors'...