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Author
Publisher
FT Press Delivers
Pub. Date
©2011
Physical Desc
1 online resource ([12] pages).
Language
English
Description
"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing."--Resource description page.
Author
Series
Publisher
FTPress Delivers
Pub. Date
2011
Physical Desc
1 online resource ([4] pages).
Language
English
Description
This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent . As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about $80 million per year on scent marketing;...
Author
Series
Publisher
FTPress Delivers
Pub. Date
2011
Physical Desc
1 online resource ([4] pages).
Language
English
Description
This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Meet the "cybermediaries": how consumers find and choose products on the Internet. With the tremendous number of Web sites available and the huge number of people surfing the Web each day, how can people organize information and decide where to click? A cybermediary often is the answer: an intermediary...
Author
Publisher
FTPress Delivers
Pub. Date
©2011
Physical Desc
1 online resource ([8] pages).
Language
English
Description
"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. Marketing to men, marketing to women, and marketing to 'ubersexuals''--Resource description page.
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