Cutting-edge science can make all the difference for salespeople in a time when they are facing a business world in transformation. In The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals, neuroscientist Kai-Markus Mueller and sales professional Gabriele Rehbock deliver a hands-on guide to the hidden dynamics that influence the outcomes of most business deals. In plain English, the book unpacks recently discovered insights...

Seize the advantage in every risk decision with the most misunderstood asset you have-human emotion "If you are trying to solve the unsolvable, stop. Read this first and you will learn that the surest path to success will be to start with yourself; solve that conundrum and challenges like understanding how you do and should react to markets will come to be solvable."--Marvin Zonis, Professor Emeritus, Booth School of Business, The University of Chicago...

Find the motivation and confidence to stay on top when everything hits the fan In volatile times, it is hard to sell. It seems like every company is on a spending freeze, cutting back, or pushing off making decisions. Buyers become scarce and the competition for the few that are still buying is fierce. People don't want to meet with you, objections are harsher, customers cancel orders and contracts on a whim and pressure you for price decreases. Yet,...

La felicidad no es un tesoro por descubrir o un don concedido a unos pocos privilegiados. Si se quiere alcanzar, es una tarea a veces sencilla y llevadera, otras ardua y complicada, que depende en gran medida de cómo decidamos afrontar los pequeños retos que la vida nos depare. En este libro, Ignacio Álvarez de Mon explica por qué la felicidad es un edificio en permanente construcción y ofrece las claves que hacen que el proceso sea lo más...

"For all those who wonder if the powers of right brain thinking could apply to the trends-and-charts universe of stock and options trading, Curtis Faith has their answer. In Trading from Your Gut , Faith taps brain research, neurological models, and the wisdom of experience to provide a roadmap for decision making in a new era of volatility." -Daniel H. Pink , author of A Whole New Mind and Drive "I consider a book to be worth reading if it helps...

Products and services that claim to provide business insights based on brain research are proliferating, but some of these applications may be of limited value. This article educates managers on some underlying issues with translating neuroscience findings into information that's useful for business.

"For decades, the traditional view was that to be successful, business leaders must be superheros? infallible, unflappable, in control, and fearless? or at least pretend to be. As a global executive coach, I work with many superhero-leaders. These smart and successful executives are masters at leading with their head. Yet they don't know how to lead with their heart and their soul, too. In today's unpredictable and fast-changing business environment,...

"We all know people who seem capable of connecting with almost anyone. They are the ones we turn to for advice, the ones who ask deep questions but also seem to hear what we are trying to say. What do they know about conversation that makes them so special? And what can they tell us about how communication really works? Supercommunicators, Charles Duhigg argues, understand--some by intuition, some by hard-won experience--that there is a science to...