Las agencias de publicidad se parecen poco a lo que nos han enseñado las series y la televisión. Este libro que te guiará por el día a día de un creativo publicitario, sin edulcorantes ni estereotipos. ¿Cómo conseguir tu primer trabajo?, ¿quién es quién en una agencia?, ¿cómo se ganan los premios?, ¿por qué tu compañero cobra más que tú? Aquí están las respuestas a esas preguntas que nadie tiene tiempo de responderte...

Seth is a junior copywriter whose latest tagline just went viral. He's the agency's hottest new star, or at least he wants his coworker crush to think so. But while he's busy drooling over his future corner office, the walls crumble around him. When his job lets him go, he can't let go of his job. Thankfully, one former colleague can't let him go either: Robert "Moon" McCloone, a skeezy on-the-rise exec better suited to a frat house than a boardroom....

"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies....

"Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding"--

Uncover expert insights, practical tools, and a library of resources, including everything you need to build design-focused websites with rich user experience--from signup to launch Purchase of the print or Kindle book includes a free PDF eBook Key Features Discover professional insights as you get hands-on with designing a custom website on Squarespace 7.1 and Fluid Engine Launch a website on your domain with features like commerce, member areas,...