Catalog Search Results
Author
Series
Wedding dates volume 6
Pub. Date
2021.
Language
English
Description
"Ben Stephens has never bothered with serious relationships. He has plenty of casual dates to keep him busy, family drama he's trying to ignore, and his advertising job to focus on. When Ben lands a huge ad campaign featuring movie star Anna Gardiner, however, it's hard to keep it purely professional. Anna is not just gorgeous and sexy, she's also down-to-earth and considerate, and he can't help flirting a little. . . . Anna Gardiner is on a mission:...
Author
Series
Studies in economics and political science volume no. 58
Routledge Library Editions. Advertising volume 7
Routledge Library Editions. Advertising volume 7
Publisher
Routledge
Pub. Date
2013
Physical Desc
1 online resource
Language
English
Description
The lectures forming the main part of this volume present a statement of practical principles. It illustrates, with examples described from actual practice, the theories propounded.
Author
Language
English
Description
The author of Conversations with a Fat Girl—optioned for HBO—returns with the hilarious and heartfelt story of a woman who must learn how to be the heroine of her own life—a journey that will teach her priceless lessons about love, friendship, family, work, and her own heart.
An account executive in a Mad Men world, Anna Wyatt is at a crossroads. Recently divorced, she’s done a lot of emotional housecleaning,
...Author
Publisher
AMACOM
Pub. Date
[2008]
Physical Desc
1 online resource (v, 234 pages) : illustrations
Language
English
Description
This invaluable resource gives readers the tools they need to: get appointments; write great proposals and presentations; sell against other media like newspapers and the Internet; overcome rate resistance; close sales without alienating their clients; create genius creative without being a creative genius; calculate ROI for the client's advertising dollar; land longterm contracts with local businesses; and, negotiate more effectively.
For the right...
Author
Publisher
Pearson/Prentice Hall
Pub. Date
2008
Edition
3rd ed.
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim...
Author
Pub. Date
2023.
Language
English
Description
Seth is a junior copywriter whose latest tagline just went viral. He's the agency's hottest new star, or at least he wants his coworker crush to think so. But while he's busy drooling over his future corner office, the walls crumble around him. When his job lets him go, he can't let go of his job. Thankfully, one former colleague can't let him go either: Robert "Moon" McCloone, a skeezy on-the-rise exec better suited to a frat house than a boardroom....
Author
Publisher
Pearson Education
Pub. Date
[2015]
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney...
Author
Language
English
Description
A successful single mom returns home to Montana for a chance to save her relationships with her estranged father, distant teenage son, and a long lost love in this heartfelt novel from #1 New York Times bestselling author Susan Wiggs.
Michelle Turner is seventeen when her mother dies and her Hollywood legend father invites her to spend a year with him at his Montana ranch. Michelle quickly falls in love with the landscape, the horses,...
Michelle Turner is seventeen when her mother dies and her Hollywood legend father invites her to spend a year with him at his Montana ranch. Michelle quickly falls in love with the landscape, the horses,...
13) I see you
Author
Language
English
Description
Every morning and evening, Zoe Walker takes the same route to the train station, waits at a certain place on the platform, finds her favorite spot in the car, never suspecting that someone is watching her... It all starts with a classified ad. During her commute home one night, while glancing through her local paper, Zoe sees her own face staring back at her, a grainy photo along with a phone number and listing for a website called findtheone.com....
Publisher
John Wiley & Sons
Pub. Date
©2007
Physical Desc
1 online resource (xvi, 302 pages) : illustrations
Language
English
Description
"The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing." "This book synthesizes research and learning from over 1,200 research documents on Internet advertising. Marketers, brand managers, and agency professionals who need actionable,...
Author
Publisher
Butterworth-Heinemann
Pub. Date
2000
Physical Desc
1 online resource (xii, 346 pages) : illustrations (some color)
Language
English
Description
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and...
Author
Pub. Date
2012.
Language
English
Description
"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor...
Author
Language
English
Description
Haley Hanson's idea of the perfect Christmas is escaping to the Caribbean to work so she can avoid all the traditional Christmas distractions. Over the years, she's sacrificed her personal life to climb the corporate ladder at a prestigious Boston advertising agency. Now she just needs to land a coveted Christmas toy company account to make partner. But first, her boss thinks she needs a holiday attitude adjustment, so he ships her off to a Christmas...
Author
Publisher
Peachpit Press
Pub. Date
2013
Physical Desc
1 online resource
Language
English
Description
In Shooting for eBay, author and photographer Alan Hess demonstrates how to take great product shots so you can sell your items on sites like eBay, Etsy, or elsewhere. Starting with the basics, Alan discuses cleaning and prepping your items and maintaining honesty throughout all of your customer interactions. He then covers the equipment and preparation involved in capturing high-quality images, including which camera and lens to use and how to get...
Author
Publisher
Laurence King Pub
Pub. Date
2012.
Physical Desc
1 online resource (224 pages) : color illustrations
Language
English
Description
"This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, with accounts of how the ads were made and the problems encountered along the way ... As well as offering an insight into the working practices within advertising,...
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2022]
Edition
Sixth edition.
Physical Desc
1 online resource (xvii, 393 pages)
Language
English
Description
"Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising...
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