Catalog Search Results
Author
Publisher
McGraw Hill
Pub. Date
2022.
Physical Desc
1 online resource
Language
English
Description
"Build a brand that customers love with a proven strategy from one of today's top advertising executives Your brand can no longer succeed through targeted adverting and clever messaging. You need to see customers as people rather than just sources of income. This begins with you not only understanding their needs but also sympathizing with their values-and actually doing something about it. In this eye-opening guide, leading advertising executive...
Author
Publisher
Tantor Audio
Pub. Date
2019.
Edition
Unabridged.
Physical Desc
1 online resource (1 audio file (03 hr., 06 min., 48 sec.))
Language
English
Description
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies....
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