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Author
Series
Language
English
Description
Build positive impressions of your product or business. Build a powerful brand and pave the way for marketing success. Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals.
2) Branding
Author
Series
Publisher
Tantor Media, Inc
Pub. Date
2019.
Edition
[First edition].
Physical Desc
1 online resource (1 sound file (14 hr., 39 min.))
Language
English
Description
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want...
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