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Author
Publisher
Pearson Education Pub. as FTPress Delivers
Pub. Date
©2010
Physical Desc
1 online resource ([8] pages)
Language
English
Description
"This Element is an excerpt from PR 2.0: new media, new tools, new audiences (ISBN: 9780321510075) by Deirdre Breakenridge. PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what's worked in the past so you can incorporate those practices...
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