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Author
Series
Publisher
Sybex
Pub. Date
[2012]
Physical Desc
1 online resource (1 volume) : illustrations.
Language
English
Description
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising...
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