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Author
Series
Publisher
Jossey-Bass
Pub. Date
2010
Physical Desc
1 online resource (xiv, 229 pages) : illustrations
Language
English
Description
A former journalist's tips and guidance on how to deal with traditional online media. Former award-winning journalist Jeff Ansell provides a how-to guide for executives and other professionals whose high-visibility requires frequent interviews with the media. Drawn from his workshops at Harvard Business School and MIT-Harvard's Public Disputes Program, the author provides tested techniques, tools, and insights for how to respond to all types of media...
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