Frenemies : the epic disruption of the ad business (and everything else)
(Book)
Author
Published
New York : Penguin Press, [2018].
Format
Book
ISBN
9780735220867, 9780735220867, 0735220867
Physical Desc
358 pages ; 25 cm
Status
Lawson McGhee Library - Books
659.1 AULE
1 available
659.1 AULE
1 available
Copies
Location | Call Number | Status |
---|---|---|
Lawson McGhee Library - Books | 659.1 AULE | On Shelf |
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More Details
Published
New York : Penguin Press, [2018].
Language
English
ISBN
9780735220867, 9780735220867, 0735220867
Notes
Bibliography
Includes bibliographical references (pages 344-345) and index.
Description
"An intimate and profound reckoning with the epic changes assaulting the global advertising and marketing businesses--the lifeblood of media as we know it--from the author of five national bestsellers. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we should, without it, much of media and business would shrivel. The disruption has been late in coming, but just as it struck the music, newspaper, magazine, and book businesses, today advertising and marketing are under assault. Good-bye, Don Draper. . . . [This book] is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many 'frenemies,' a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl." --Dust Jacket
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Citations
APA Citation, 7th Edition (style guide)
Auletta, K. (2018). Frenemies: the epic disruption of the ad business (and everything else) . Penguin Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Auletta, Ken. 2018. Frenemies: The Epic Disruption of the Ad Business (and Everything Else). Penguin Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Auletta, Ken. Frenemies: The Epic Disruption of the Ad Business (and Everything Else) Penguin Press, 2018.
MLA Citation, 9th Edition (style guide)Auletta, Ken. Frenemies: The Epic Disruption of the Ad Business (and Everything Else) Penguin Press, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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