INTRODUCTION -- Burn your portfolio...really? -- Acknowledgments -- HUMAN ENGINEERING -- The big fat secret -- The extra mile -- Soak up advice -- You are not your work -- Be nice to everyone -- Drama is for soap operas -- No more flying solo -- Gripes go up -- The stress bucket -- Two types of grandpas -- Be a wall painter -- Every position can be electrifying -- Lead or be led -- Half the victory -- The value of downtime -- I'm not a writer -- Toot your own horn -- Don't work in a vacuum -- The graphic design megazord -- Live as a team, die as a team -- Everyone does something better than you -- You are responsible for your own time -- ART SMARTS -- OCD is an attitude -- Polishing turds -- Hairy moles -- This is not verbatimville -- Shock and awe -- Art is meant to be framed -- It is never to late for a better idea -- Filler failures -- A river runs through it -- Comps or comprehensive? -- Design like the wind -- Type fast -- How to eat an elephant -- The Venus initiative -- Process-a-palooza -- Hiking your way to successful projects -- Solving end-of-day rush -- Why projects blow up -- The lo-fi PDA -- Bring out your dead -- Shake the bushes or get bit -- Red flags and extinguishers -- Brainstorms are 90 percent bad ideas -- The communal Brain -- TWO EARS, ONE MOUTH -- The ultimate email formula -- Beware the red dot -- Email black holes -- Even the Lone Ranger had Tonto -- Canned communication -- Tin can phones -- Vicious vernacular -- An army of support -- Friendly updates -- Deadline ballet -- Big brother -- The domino effect -- Avoid the W.W.W. -- Be afraid to click "send" -- The tragedy of time zones -- HAPPY HEAD HONCHOS -- Designers are from Mars, clients are from Venus -- Let your client leave their mark -- "Forgiveness" points --
Let your client be the 800-pound gorilla
Never give your client homework
Assume that people are clueless
Long-term relationship value vs. single transaction profit
Oddities at the start mean oddities at the end
Don't be the desperate girlfriend
Stand in manure, smell like manure
"We decided to go another direction" means "you suck"
There are such things as stupid questions
You can't get mad at math
You have 65 seconds to land a job
How to ask for a raise without asking for a raise
Do what you love; the money will follow
A business that looks orderly
How to calculate a burn rate
The fixed-bid pricing dartboard
Beware of line-item pricing
"No charge" doesn't mean "free"
How to flush out a budget
Twenty-piece chicken McNuggets
Nonprofits for non-profit
The code of fair practice
"Etcetera" has no business in your business
You don't have to sign off on this
One line that changed everything about collections
A business is an organism that wants to die
If I've got a dollar, you've got a dollar, but no partners
If you want to win the game, you have to know the score
There is no such thing as a "meet and greet"
How to make a capabilities presentation
Never do undocumented work
Nickels and dimes are for lemonade stands
Only terrorists like hostage situations
Oh where, oh where has my hundred thousand dollars gone? Oh where, oh where can it be?
Don't do anything you can pay someone ten dollars per hour to do
"Skin in the game" usually means "free"
Three-month "lifetime" guarantee
"Bring your own boss, " whatever that means
