Pioneers of digital : success stories from leaders in advertising, marketing, search, and social media
(Book)
Author
Contributors
Published
London ; Kogan Page, 2012.
Format
Book
ISBN
9780749466046, 0749466049, 9780749466053, 0749466057
Physical Desc
viii, 224 pages : illustrations ; 25 cm
Status
Lawson McGhee Library - Books
658.872 SPRI
1 available
658.872 SPRI
1 available
Copies
Location | Call Number | Status |
---|---|---|
Lawson McGhee Library - Books | 658.872 SPRI | On Shelf |
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More Details
Published
London ; Kogan Page, 2012.
Language
English
ISBN
9780749466046, 0749466049, 9780749466053, 0749466057
Notes
Bibliography
Includes bibliographical references and index.
Description
"Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate. It features twenty inspirational interviews with those who have defined digital formats and campaigns, revealing the stories behind the groundbreaking ideas and creative ingenuity that have shaped the digital world. The pioneers profiled in the book come from the seemingly unrelated fields of design, gaming, music, journalism, branding, search and social networking but they were the first to realize the potential of the digital technologies they used. Moving across the globe from the USA to the UK, China, India and New Zealand, and involving organizations such as Apple, Coca Cola, Ogilvy, Publicis and Google, Pioneers of Digital provides unique insights and advice for anyone interested in commercial online thinking"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Springer, P., & Carson, M. (2012). Pioneers of digital: success stories from leaders in advertising, marketing, search, and social media . Kogan Page.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Springer, Paul and Mel. Carson. 2012. Pioneers of Digital: Success Stories From Leaders in Advertising, Marketing, Search, and Social Media. Kogan Page.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Springer, Paul and Mel. Carson. Pioneers of Digital: Success Stories From Leaders in Advertising, Marketing, Search, and Social Media Kogan Page, 2012.
MLA Citation, 9th Edition (style guide)Springer, Paul., and Mel Carson. Pioneers of Digital: Success Stories From Leaders in Advertising, Marketing, Search, and Social Media Kogan Page, 2012.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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