Brand success : how the world's top 100 brands thrive and survive
(Book)

Book Cover
Average Rating
Published
London ; Kogan Page, 2011.
Format
Book
Edition
Second edition.
ISBN
9780749462871, 9780749462871, 0749462876
Physical Desc
vii, 296 pages ; 22 cm
Status
Lawson McGhee Library - Books
658.827 HAIG
1 available

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LocationCall NumberStatus
Lawson McGhee Library - Books658.827 HAIGOn Shelf

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More Details

Published
London ; Kogan Page, 2011.
Edition
Second edition.
Language
English
ISBN
9780749462871, 9780749462871, 0749462876

Notes

General Note
Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004.
Bibliography
Includes bibliographical references (pages 290-291) and index.
Description
Brand success equals business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, the author applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we are guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success. It includes comments from brand managers, psychologists, academics and other experts.

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Citations

APA Citation, 7th Edition (style guide)

Haig, M. (2011). Brand success: how the world's top 100 brands thrive and survive (Second edition.). Kogan Page.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Haig, Matt. 2011. Brand Success: How the World's Top 100 Brands Thrive and Survive. Kogan Page.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Haig, Matt. Brand Success: How the World's Top 100 Brands Thrive and Survive Kogan Page, 2011.

MLA Citation, 9th Edition (style guide)

Haig, Matt. Brand Success: How the World's Top 100 Brands Thrive and Survive Second edition., Kogan Page, 2011.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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