This is marketing
(Book)

"You can't be seen until you learn to see." --Page [1] of jacket.

Includes bibliographical references (pages 253-256) and index.

You can do marketing that you're proud to put your name on. Godin has tuaght millions of entrepreneurs, leaders, and fans, and now, for the first time, he offers the core of his marketing wisdom in one accessible volume. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Learn to dentify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Create and release tension. And most of all, give people the tools and stories they can use to achieve their goals. It's time to stop lying, spamming, and feeling guilty about your work. --,Adapted from dust jacket.