Marketing the blue & gray : newspaper advertising and the American Civil War
(Book)
Author
Published
Baton Rouge : Louisiana State University Press, [2019].
Format
Book
ISBN
9780807170823, 0807170828
Physical Desc
x, 239 pages ; 24 cm
Status
McClung Collection - McClung book shelves
973.788 KREISER
1 available
973.788 KREISER
1 available
Copies
Location | Call Number | Status |
---|---|---|
McClung Collection - McClung book shelves | 973.788 KREISER | On Shelf |
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More Details
Published
Baton Rouge : Louisiana State University Press, [2019].
Language
English
ISBN
9780807170823, 0807170828
Notes
Bibliography
Includes bibliographical references and index.
Description
"Lawrence A. Kreiser, Jr.'s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers were widely circulated between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to "secession cloaks" and "Fort Sumter" cockades. Kreiser argues that commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved; that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War; and that the advertisements helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices."--Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Kreiser, L. A. (2019). Marketing the blue & gray: newspaper advertising and the American Civil War . Louisiana State University Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Kreiser, Lawrence A., 1969-. 2019. Marketing the Blue & Gray: Newspaper Advertising and the American Civil War. Louisiana State University Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Kreiser, Lawrence A., 1969-. Marketing the Blue & Gray: Newspaper Advertising and the American Civil War Louisiana State University Press, 2019.
MLA Citation, 9th Edition (style guide)Kreiser, Lawrence A. Marketing the Blue & Gray: Newspaper Advertising and the American Civil War Louisiana State University Press, 2019.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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