Brand failures : the truth about the 100 biggest branding mistakes of all time
(Book)
Author
Published
London ; Kogan Page, 2003.
Format
Book
ISBN
9780749439279, 0749439270
Physical Desc
viii, 310 pages ; 24 cm
Status
Lawson McGhee Library - Books
658.827 HAIG
1 available
658.827 HAIG
1 available
Copies
Location | Call Number | Status |
---|---|---|
Lawson McGhee Library - Books | 658.827 HAIG | On Shelf |
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More Details
Published
London ; Kogan Page, 2003.
Language
English
ISBN
9780749439279, 0749439270
Notes
Bibliography
Includes bibliographical references (pages [301]-302) and index.
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Citations
APA Citation, 7th Edition (style guide)
Haig, M. (2003). Brand failures: the truth about the 100 biggest branding mistakes of all time . Kogan Page.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Haig, Matt. 2003. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. Kogan Page.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Haig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time Kogan Page, 2003.
MLA Citation, 9th Edition (style guide)Haig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time Kogan Page, 2003.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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