Writing to persuade : how to bring people over to your side
(Book)

Includes index.

Whether you want to compose a convincing cover letter, pitch a story for publication, on win over a college admissions officer, this book is the definitive resource on the neglected art of persuasion. As the person in charge of the Op-Ed page for the New York Times, Trish Hall spent years immersed in argument, passion, and trendsetting ideas -- but she was also bombarded by tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winner Joseph Stiglitz, to Vladimir Putin, to Angelina Jolie, Hall presents the ultimate guide to writing persuasively -- for students, job applicants, and even rookie authors looking to get published. --,Adapted from dust jacket.